BRIEF: Design a bottle and packaging for a new fragrance marketed towards women aged 20-35.
RATIONALE: Breaking the confines of the traditional glass bottle, Poetry was designed in a "gum pack" style with each spray of perfume set inside a disposable packet of 12 applications. Created for on-the-go utilitarians, the perfume is built to be carried along in a purse, tucked away in an office desk, stored in the boyfriends medicine cabinet, or simply grabbed while headed out the door. The packet makes re-application a breeze and is the perfect companion for travel.
